Ace of Iron wanted more sales. The owner wanted to see what ads could do for the business, so we started there.
I created ads for both the clothing and fitness programmes. I profiled the audiences and decided to use two different audiences - one for clothing, one for fitness programmes. You'd think it was all the same audience, but the differences, I felt were enough to make a difference. It did and we sold a lot of both.
This brought problems of it's own. We ran out of stock and it takes a few weeks to get the next batch in. Good problems to have. But it meant we had to make sure the system covered this in future and we didn't run out of stock again. We did... Again... So now we order stock even earlier!
Josh, the owner of Ace of Iron, now had more faith in me (I'd like to think!). Seeing that I could shift his stock, he asked me to take a look at the marketing as a whole.
MISSION
At Ace of Iron, we honour our core values of resilience, integrity, and discipline to pave the way towards our vision. We achieve this by providing premium apparel, fostering a culture of camaraderie, and empowering individuals through accessible fitness programs. Our relentless dedication ensures that every step brings us closer to empowering individuals to dominate their journey towards optimal health and personal growth.
As always when looking at the marketing as a whole, I did a full report. They 100% throw something up that you're not expecting. It did - and gave us plenty to go to work on. Managing the ever decreasing reach on Instagram, hitting revenue goals, improving website conversion rate.
We're now in the ongoing part of this work. I work with Ace of Iron continually. I monitor their stats, alerting them to any significant issues or wins. I keeping throwing recommedations at Josh to implement, and all this means we're pushing towards the revenue goals all the time. I keep momentum in the marketing, so Josh can do his thing with running the business. And this simply means growing faster.