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Trail Bloom are a very new business, and currently have an expanding, but very small product range. This can make it harder. Customers like choice. But we all start somewhere! As a female mountain biker, I loved the brand and approached them to see if I could get on the team. Thankfully they said yes!!
I started with Facebook ads on a very small budget. The business is bootstrapped meaning they don't have a big marketing budget. Again, we all start some where and a small budget, invested well with consistent returns will grow steadily into a big budget. I like steady growth, it's safe and built on solid foundations, What comes overnight can be taken just as quick!
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From Facebook ads, we moved to full marketing management. I'm currently drawing up a report for Trail Bloom. The report examines a lot of aspects. From competitors to what's happening in the world of mountain biking, from their internal culture to the pricing strategy. You name it, I have my marketing beak in it! I make it my business to understand how your business works, and find all the opportunities to help you get what you want - usually more sales!
This is very much a work in progress, so check back for future updates. You can take a look at Trail Bloom here.